Gucci Rejects New Fashion Model


In fashion, where mainstream is a no-no and it often pays to stand out from the crowd, Gucci is standing firm with their refusal to buckle and go with the flow. Tom Ford, Burberry and Tommy Hilfiger have joined what seems to be a fashion revolution of sorts, but Francois-Henri Pinault, CEO of French luxury conglomerate Kering, which heads Gucci and a selection of other big fashion houses, is staying put with the traditional fashion calendar.

Pinault feels that the other luxury houses’ move towards a see-now-buy-now fashion model, where the collections are immediately available after the show’s conclusion “negates the dream” of luxury. The six month wait to buy the collection “creates desire,” he declared, in a statement to Bloomberg

“There are some brands for which a runway show is a communications event. Burberry has doubtless decided what suits it best. What we will decide will be what suits our brands and our vision of luxury,” he added.

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