Hermès Is Heading to the Meatpacking District

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Hermès is coming to the Meatpacking District, sources confirm. The news comes Thursday as the luxury house signs a lease that Hermès Paris Inc. president and chief executive officer Robert Chavez expects to pave way for other high-end brands to follow suit. The three-level, 10,000-square-foot store will be making its debut at Gansevoort Street around mid 2019.

“You can almost predict what’s going to happen,” says Chavez. “The whole neighborhood is a work-in-progress.”

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Indeed, some might deem the Meatpacking District a true testament to glamorous living in Manhattan, which has a nightlife to be envied, from cultural attractions to culinary adventures, and even exclusive door policies.

According to Chavez, this particular district represents a “dynamic part of the city“ with an energetic, vibrant scene.

The original idea does not appear to be exclusively Hermès’, however. Other luxury brands reportedly eyeing the Meatpacking District include Louis Vuitton and Cartier. Even Alexander McQueen showed some interest in the area, though eventually moved to Madison Avenue for the second time.

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Hermès’ new unit at Gansevoort Street marks a progression towards a modern retail concept, bringing new technology around a laidback atmosphere, to tie in with the younger, tech savvy residents around the neighborhood.

“The store will have much more of a downtown feel,” Chavez said. “It’s not as formal a presentation as you’d see uptown at the Hermès flagship on Madison Avenue. We have a lot of work to do so it fits the neighborhood.”

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