Jo Malone’s The Bloomsbury Set Has Finally Arrived

jml_thebloomsburyset_group.jpg

Jo Malone’s fascinating new collection unravels in a perfectly beautiful rendition of the sprawling English countryside and its rustic beauty – indeed, we'll soon marvel at the unconventional concoctions that make The Bloomsbury Set.

The free spirited collection effervesces from a non-conformist aesthetic with an equally non-conformist new range, with anything from the boldness of Blue Hyacinth to the richness of Leather and Artemisia. The five new fragrances indeed, tell a story, evolving through captivating juxtapositions and disentangling from alluring stories told from the beautiful countryside.

You may also like:  Dark and Mysterious: Highlights from Jo Malone’s Cologne Intense Collection

jml_-_01_05_15_-_charleston_84.jpg

Says Master Perfumer Yann Vasnier of the new collection: “When we visited Charleston… I didn’t know what to expect but I fell in love with it. I clearly remember a beautiful table painted with water lilies that looked almost like camouflage print, and the smells of clay and dust and ceramic in the air.”

You may also like:  Sensual and Intense: Perfumes For Her

Each scent symbolizes a moment throughout the day – after all, says Vasnier, “Fragrance is meant to be fun and emotional.”

The limited edition bottles hit stores in March (S$110 for 30ml):

jml_bluehyacinth_sgd110.jpg

Intoxicatingly warm, bold Blue Hyacinth unravels with a touch of woody vetiver.

jml_tobaccomandarin_sgd110.jpg

The vibrant, elegant Tobacco & Mandarin with a hint of herbaceous sage.

jml_whiskycedarwood_sgd110.jpg

Enigmatic Whisky & Cedarwood with a blend of spice and sweet roses.

You may also like:  QUIZ: Which Whisky Best Suits Your Personality?

jml_gardenlilies_sgd110.jpg

Garden Lilies capture the scent of dawn, with ylang ylang and white musk

jml_leatherartemisia_sgd110.jpg

The striking Leather & Artemisia is a rich concoction, with a hint of absinthe.

You may also like:  Guide: How to buy Absinthe

jml_thebloomsburyset_box.jpg

Loading...

Copyright © www.luxury-insider.com
Luxury-insider.com is part of the SPH Magazines Luxury Network