Louis Vuitton Finally Launches E-Commerce in China


Louis Vuitton has officially launched an e-commerce website in China, ahead of its very first Beijing store opening in 1992. The move strategically taps on a flourishing online shopping market. The French luxury house is currently part of LVMH, currently the world’s largest luxury holdings group.

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The French maison will be offering leather goods, shoes and accessories on its new website, aside from watches, jewellery and the newly launched Les Parfums Louis Vuitton. Louis Vuitton also recently unveiled its very first smartwatch featuring technology developed in California’s Silicon Valley. The all-new Tambour Horizon marries the technical dexterity of a ‘smartwatch’ with the elegance of a Tambour.

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According to the press statement, accepted forms of payment on the new website includes UnionPay, Alipay and WeChat. The maison’s e-commerce site will launch in 12 Chinese cities including Beijing, Shanghai, ChongQing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Shenyang, Dalian, Haerbin and Wuhan, will other cities gradually adding on. Since its debut site in France in 2005, the China e-commerce site will mark the Louis Vuitton’s 11th.

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