PETA Buys LVMH Shares in Protest



Non-profit organization PETA (People for the Ethical Treatment of Animals) has acquired a stake in French luxury house LVMH to protest the use of exotic leather in the fashion industry. PETA previously bought shares in Hermès and Prada in a similar move, which will allow activists access to shareholder meetings.

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A recent exposé detailed how some crocodile farms in Vietnam kept their animals in tiny pits where they were sometimes skinned alive. Of the farms, two were allegedly suppliers of exotic skins to LVMH-owned tannery Heng Long.

“Every Peta exposé of the exotic-skins industry has found sensitive living beings crammed into filthy pits, hacked apart, and left to die,” says PETA president Ingrid Newkirk. “From demonstrating on the street to speaking up in the boardroom, Peta will push LVMH to stop selling any bag, watchband or shoe made from a reptile’s skin.”

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The American animal rights organization recently released a graphic campaign to encourage consumers to stay away from crocodile-skin products.

LVMH’s director of environment Sylvie Bernard reportedly maintained that Heng Long has ceased sourcing their crocodile skins from any Vietnamese farms since 2014.

“We have no knowledge of a partner that would practice the method you referred to,” said Bernard. ”Any cruel method involving the suffering of the animal is in clear contradiction with our principles and rules.”

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