La Prairie Debuts Cellular Power Charge Night in Hong Kong

It was a starry, starry night at the JW Marriot Ballroom in Hong Kong, as French cosmetics firm La Prairie launched the new Cellular Power Charge Night

It was a starry, starry night at the JW Marriot Ballroom in Hong Kong in January, 2012, as French cosmetics firm La Prairie launched the new Cellular Power Charge Night. On this night at the ballroom, La Prairie created a palpable sense of magic that demonstrated the transformative powers of the product.

We previously covered the debut of the Cellular Power Charge Night, with details on what the product does and how it works. In short, Cellular Power Charge Night builds on the success of Cellular Power Infusion, a product for daytime use. The new product, meanwhile, works its restorative anti-aging magic as you sleep, which means you could experience the sensation of waking up to a brand new you!

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The unveiling ceremony was inaugurated by (from left to right) Yvonne Chan, Vice President of DKSH; Victor Hew, Managing Director of DKSH; and Noelle Cheng, Brand Director of La Prairie

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Monica Chen, Janet Ma & Carl Ng joined the management for a toasting ceremony

After a simple but elegant unveiling ceremony, the night kicked off with a presentation by Victor Hew, Managing Director of DKSH; Yvonne Chan, Vice President of DKSH; and Noelle Cheng, Brand Director of La Prairie. Famous friends of the brand gracing the event included Monica Chan, Janet Ma, Carl Ng, Joyce Lee, Helen Rong, Yolanda Tang, Leigh Tung and Michelle Li.

A mesmerizing dance with lithe performers swathed in the new product’s soothing silver and blue palette provided the perfect opener for a revitalizing evening. Further enhancing the atmosphere was a harpist who performed live, a charming musical accompaniment to a night under an LED-lit ceiling made to look like a constellation of stars.

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The event opened with a thrilling modern dance by performers in silver and blue

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The venue was transformed into a magical night under the stars to complement the ‘night’ theme for this evening

 

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Monica Chan and guest

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Guests were invited to view a magical 3D video, which brought the Cellular Power Charge Night experience to life

While delicate hors d'oeuvres and the finest cuisine was served during dinner, guests were entertained by an exclusive 3D video experience of key innovations in La Prairie’s latest products. After dinner, guests mingled and explored the beautifully decked out showcase display. Models were on hand to introduce the range of Cellular Power Charge Night products for guests to experience for themselves.

The calming lull of the harp transitioned to a passionate Argentinian tango performance, which served as a most fitting end with their intertwining movements choreographed to represent the unique delivery system of the Cellular Power Charge Night.

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Elegantly dressed models were on-site to assist with the product trial

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Becky Lee and Desmond So

Click through the slideshow below for more images of the celebrities at the event!

  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  21Carl Ng
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  22Helen Rong
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  23Becky Lee and Desmond So
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  24Joyce Lee
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  25Janet Ma
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  26Yolanda Tang
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  19Suelynn Hwa
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  27Rani Lau, Avisha Harilela, Sally Chan and Rachel Park Monballiu
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  29Michelle Li and Sharie Ross Tse
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  31Margaret Wong and Janet Ma
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  33Helen Rong and Laura Ly
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  8Noelle Cheng, Brand Director of La Prairie, Joyce Lee and Debra Klaproth
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  5Rachel Park Monballiu, Victor Hew, Managing Director of DKSH and Suelynn Hwa
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  16Guests were invited to view a magical 3D video, which brought the Cellular Power Charge Night experience to life
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  2Cellular Power Charge Night products were showcased at exhibition area
  • Profile La Prairie Debuts Cellular Power Charge Night In Hong Kong  3Special table gifts were prepared for the guests. The items in the magical box were mood and sleep enhancers

La Prairie 

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