Tiffany Blue: The Color of Love

All it takes is a gift of a robin blue box to make a heart skip a beat We take a look at the history behind the strikingly lovely hue now synonymous with Tiffany & Co.

The heritage of fabled fine jeweler Tiffany & Co.—the glittering diamonds, the romance, the storied legacy of movies and song—is encapsulated in the soft Tiffany Blue that graces every precious object from the jeweler. The glorious hue, so evocative of wide open skies, nature and love itself, harkens back to the very beginnings of a tradition established 175 years ago by the House's pioneering artisans.

The color now known as Tiffany Blue was chosen by founder Charles Lewis Tiffany for the cover of the inaugural Blue Book, Tiffany’s annual collection of exquisite handcrafted jewels, first published in 1845. Also referred to as robin’s-egg blue or forget-me-not blue, this distinctive color may have been chosen because of the popularity of turquoise in 19th-century jewelry: it was a favorite of Victorian brides, who often gave their attendants a dove-shaped brooch wrought from turquoise as a wedding day memento.

In 2012, Tiffany and Co. pays tribute to the generations of designers and craftspeople who shaped the jeweler’s reputation. Their numerous exqusite creations stand as testimony to Tiffany’s repute as one of the world’s foremost jewelers and silversmiths, and are milestones in the evolution of American jewelry design. It was the peerless quality of these creations, consistently and flawlessly delivered, that engendered a relationship of trust between Tiffany & Co. and its customers. Over time, Tiffany’s devoted clientele came to associate the distinctive blue box with the highest standards of excellence in fine jewelry.

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The color famously known as Tiffany Blue® was selected early in the company’s history to grace the cover of the first Blue Book (above), published in 1845

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First introduced in 1853, this box is one of the first few examples of the by-now iconic Tiffany Blue Box®. This specimen was used to hold the grand prize at the 1878 Paris World’s Fair


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As seen in this illustration, the signature shade adornsTiffany’s pavilion at the 1889 Paris World’s Fair

Tiffany Blue was later used on the jeweler's shopping bags, as well as in advertising and other promotional materials. In this way, Charles Tiffany’s coveted box has become an international symbol of exclusivity, elegance and sophistication.

Today, all Tiffany & Co. designs are presented in the Tiffany Blue Box, instantly recognizable as an icon of design excellence and a symbol of the most precious gifts. On a more personal level, the Tiffany Blue is a personal pledge of one's affection and a celebration of the many degrees of love we hold for the people in our lives: hidden within the box may be a diamond ring that changes the course of love; or it may honor a personal achievement, a daughter's birthday or an anniversary.

Glimpsed on a busy street or resting in the palm of a hand, the Tiffany Blue Box® is a harbinger of a happy occasion, as well as an enduring token of historical value.

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The Tiffany Blue brings the magic of the jeweler to life’s most important celebrations

Tiffany & Co.

Image Credits: © Tiffany & Co.


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