JW Marriott Rolls Out 'JW Treatment' By Mother New York

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JW Marriott Hotels & Resorts has unveiled The JW Treatment in collaboration with the award-winning Mother New York, an independent creative agency.

The brand’s new campaign, their largest and most-integrated global one to date, features a contemporary, multifaceted movement in print, digital and video, drawing inspiration from namesake founder’s famous quote: “Take care of your employees and they’ll take care of your customers.” 

Shot at the recently opened JW Marriott Venice Resort & Spa, The JW Treatment is told through the eyes of the associates of JW Marriott, reinforcing how the essence of true luxury reveals itself through people who have passion in what they do. Across the campaign, the hotel associates make for its biggest voice, offering their personal and unique interpretations of The JW Treatment.

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Also starring in the video are the brand’s five esteemed chefs, including Michelin-starred Chef Giancarlo Perbellini of JW Marriott Venice and the award-winning Pastry Chef Roger Fok of JW Marriot Hong Kong.

"The JW Treatment… speaks to the brand’s rich heritage while highlighting our distinctive approach to luxury," says Kathleen Coney, Director of Brand Marketing for JW Marriott Hotels & Resorts. "Our associates are truly passionate about what they do, and this campaign is a direct reflection of how treating guests exceptionally starts with how we treat each other."   

“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York.  “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return, can offer an exceptional guest experience.”

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