These 7 Fashion Brands Stood Out At Salone del Mobile 2017

The Milan Furniture Fair is arguably the furniture fair of the year, aside from being the largest trade fair of its kind. Otherwise known as the Salone del Mobile, this year’s edition showcased the trendiest pieces from all over the world, and seven fashion brands in particular caught our eye:



Loewe’s “This is Home” showcase was distinctly crafty and artisanal, with furniture, lamps, blankets, ceramics and cushions conceived by creative director Jonathan Anderson. “It’s a collage of different bits of information… I like the idea that fashion can explode into the household,” he said. Decoration meets function in the wall ensemble of life-size, wool-knit, nude male figures. Oak items including a signature mouse motif by Robert ‘Mouseman Thompson’ made up a charming set.



The whimsical Hermes’ “Lien d’Hermès” reduces leather to its quintessential function – back when the house first started as a harness and saddle-maker. In this collection, the maison dresses objects like they once dressed horses. In particular, the bridle is the key inspiration behind the collection, with stitchings and fastenings resembling the original object, and yet also combined with myriad materials (maple, laacquer, crystal, wicker) to morph into something fun and exciting.

You may also like:  Insider’s Picks: Multi-Functional Furniture that Transform!

Louis Vuitton


Louis Vuitton’s “Objets Nomades” was first created in 2011. This year, the collection extends the elegant tradition of beautifully-crafted travel objects with 10 new pieces. From hammocks and swing chairs to foldable stools and deck chairs, artists touched on a bit of savoir-faire to re-interprete the idea of exploration. The Campana Brothers’ playful sofa was inspired by clouds and the shell Botticelli painted for Venus; India Mahdavi’s nomade side table draws from the talisman. Fine materials combined with novel forms merge to form this adventurous collection.

Armani Casa


Armani/Casa moves to Corso Venezia 14: welcoming, refined and spacious with a soaring ceiling. The collection then celebrates the move with both new pieces and reinterpreted classics. Playing with contours and lightening up structures, the 2017 decor is ultra-modern with an airy, weightless quality. The bed Morfeo is sleek with a seamless curve while the Canaletto walnut bookshelf Musa bears unusual leather-clad shelves.



“Marni Playland” presents a playground of objects and furniture sculptures, casting practicality aside in favour of sheer, unadulterated fun. Embrace your inner child, forget conventions and predefined rules, as the space at Viale Umbria 42 is all about playing and engaging the imagination. A stretch of sand sets the backdrop for interactive toys such as cones and basketball hoops that double as stackers and storage. Also on haphazard display is the new seats and stools that make up Marni’s new limited edition home furnishing accessories. Crafted from metal, painted wood and woven coloured PVC cord, the innovative shapes challenge norms and are produced entirely in Columbia by skillfully-employed and emancipated women trained in traditional techniques.

You may also like:  Moto Art Jumbo 747 Sleeper Gives New Life To Old Boeing 747 Engine

Fendi Casa


Besides unveiling its first flagship in Milan, Fendi Casa debuted an exclusive, made-to-order version of the Palmer sofa designed by Toan Nguyen, Parisian-born and award-winning designer. In “Six Shades of Palmer”, graphic lines and rigorous shapes are brought to life with pops of colour. Contemporary, sophisticated, and charismatic, it will be exhibited at the Via Montenapoleone 3 store and available on a made-to-order basis.

Paul Smith


Paul Smith’s childhood memory of sitting on a flying carpet superimposed over Brighton’s Royal Pavillion inspired his collaboration with The Rug Company for Milan Design Week 2017. Three rugs that celebrate bold British design and quality craftmanship will be launched in the autumn of 2017. The Albemarle rug reinterprets the brand’s Mayfair shop in a soft sheen of hand-spun silk yarns, with shimmering grey lines that alter with the light. The Overlay rug, available as a runner, is vibrant and colourful, featuring the modern stripe pattern now synonymous with Paul Smith. And Carnival Pale develops the classic stripes in playful pastels by layering and using transparency.

You may also like:  British Furniture Designer Timothy Oulton Talks About His Unconventional Success

Story originally appeared on The Peak.


Copyright © is part of the SPH Magazines Luxury Network