Hublot is the First Official Timekeeper of Ultra Singapore, S.E.A’s only full-fledged music festival


Hublot Big Bang Sang Bleu

Hublot was one of the first luxury brands to invest the world of football, and the Swiss watchmaker continues being a pioneer, by showing its support for ULTRA – South East Asia’s biggest electronic dance music spectacular. Hublot was the first official timekeeper of the festival that was staged in the heart of Singapore against the Marina Bay Sands skyline.

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A globally recognised music festival with 18 music-loving years to its name, ULTRA has cultivated a universal following of loyal music enthusiasts who year on year gather to celebrate the best in the electronic dance music. ULTRA Singapore is part of the greater Ultra Worldwide family and is acclaimed for being South-East Asia’s only full-fledged music festival. Its allure is unprecedented as it draws over 40,000 visitors from not just the region but internationally as well.

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“As the exclusive partner of Hublot over the last 38 years in South East Asia, this audacious step to collaborate with an international music festival of such a scale is a strategy that both Hublot and The Hour Glass fully support. ULTRA remains one of the most digitally progressive music festivals, celebrating social media milestones with a dedicated fan base. Keeping in mind Hublot’s watchmaking philosophy premised upon the Art of Fusion, Hublot is bringing timekeeping, an industry known to be largely traditionalist into a new era and to a new audience,” said Michael Tay, Group Managing Director of The Hour Glass, in a press statement.

Over the last few years, in keeping with the Hublot loves Music phenomenon, Hublot has forged alliances with universally eminent artists. Hublot counts Chen Man, Lang Lang, Tristan Eaton, Depeche Mode, and founder of renowned tattoo studio Sang Bleu, Maxime Buchi as ambassadors. So partnering with ULTRA is a natural progression of Hublot’s cultural conquest.

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