James Bond's 1960s Rolex watch hits the auction


Mention “James Bond” and images of fast cars, impeccable tuxedos and dangerous guns might come to mind. But there’s more to the instantly recognized British secret agent – as creator Ian Fleming says it best, “a gentleman’s choice of timepiece says as much about him as does his Savile Row suit”. So you can be certain that Mr. Bond’s wrist candy is as sweet as his ride

We’re talking about George Lazenby’s specially adapted Rolex, which you might recognize as one of the watches from the 1969 Bond film On Her Majesty’s Secret Service. 

Designed by Swiss jewelers Bucherer, the heavy silver watch with a unique chronograph hand is expected to fetch upwards of US$220,000 when it hits auction house Artcurial in Monte Carlo.

The watch is no mere outfit accessory - particularly astute Bond fans might recognize the pretty significant role the watch plays in the movie, from the time he infiltrates a significant building to the way he uses it to record the intervals of the cable cars as he fights to navigate his way out of the room he is trapped in.

Even Fleming specifically indicated the importance of selecting a suitable watch for his famous spy. “It had to be a Rolex,” he famously said in his 1953 novel, specifying that Bond “could not just wear a watch.”

Originally bought back in 1968 for about 790 Swiss francs, the Rolex Pre-Daytona will auctioned along with its original invoice and a handwritten note saying “this is the watch for James Bond” from Bucherer.



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