Rado Cinches 2017 Red Dot Product Design Award


The Rado Ceramica has won the 2017 Red Dot Product Design award in a stunning display of mastery and cutting-edge design. The iconic brand boasts over 30 prestigious product design awards to date, and adds the current award to its many acclaimed timepieces.

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The Swiss watchmaker reintroduced its unique Ceramica collection last year, with only 701 pieces. The award-winning signature model by Konstantin Grcic brings a sophisticated, velvety sandblasted finish which ties in with a fascinating typography on its dial.

“The matt finish brings out the form of the watch,” explains Grcic in a press statement. “The design of the dials is bold and legible. I took inspiration from pilot watches – I like them for their straightforward, clear graphics.”

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Unsurprisingly, the Ceramica uses high-tech ceramic, which continues to impress high-end watchmakers with its remarkable properties.

Rado celebrates a consecutive year in winning the Red Dot Product Design Award – just last year, its True Open Heart cinched the 2016 Red Dot Product Design award with its impressively decorated Swiss movement, also crafted in high-tech ceramic. The inner workings of the watch are subtly exposed as an exceptionally fine 0.2 mm mother-of-pearl layer floats delicately over the dial, as if a veil.

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