TAG Heuer Connected to don the wrists of Agents in Kingsman: The Golden Circle


In Kingsman: The Golden Circle (in cinemas worldwide on September 22, 2017), the characters will wear the TAG Heuer Connected and the iconic Monaco. The watches worn by the characters will be featured in underwater shots, fight scenes and stunts. Film-goers will see the Kingsman agents wearing the TAG Heuer Connected and the American Statesman agents wearing the Monaco Calibre 11.

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In 2015, Kingsman: The Secret Service introduced the world to Kingsman - an independent, international intelligence agency operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In Kingsman: The Golden Circle, the characters face a new challenge. When their headquarters are destroyed and the world is held hostage, their journey leads them to the discovery of an allied spy organization in the US called Statesman, dating back to the day they were both founded. The sequel stars original cast members Colin Firth, Taron Egerton, and Mark Strong, and introduces new cast members Julianne Moore, Halle Berry, Pedro Pascal, Channing Tatum and Jeff Bridges.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, said: "Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams – gentleman who aren't afraid of anything. This is a perfect fit with TAG Heuer's target market. This partnership will help us to get even closer to the younger generation. The first instalment was a great success, and we are both proud and honoured to see the heroes of the second film wearing flagship pieces from the TAG Heuer collection."

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TAG Heuer's film appearances reached their apex in 1970, when Steve McQueen starred in the film "Le Mans" wearing a Heuer suit and the famous Monaco on his wrist, a square automatic chronograph that had just been launched, and which would become the brand's signature piece.

The Tag Heuer Connected will also be included in the Kingsman collection on sale on Mr Porter.

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