Happy 50th: Rolex Cosmograph Daytona 2013


Swiss watchmaker Rolex has more than a few important timekeeping models to its name, perhaps none more closely linked to pop culture than the Cosmograph Daytona, which was introduced in 1963. To celebrate 50 years of this enduring work of 20th century horology, Rolex has released a new model in 2013 featuring a case and bracelet in 950 platinum, an ice-blue dial and a brown monobloc Cerachrom bezel; the movement remains the automatic in-house calibre 4130 chronograph with column wheel. This is the first time a Daytona has been offered in full platinum.

Dimensions (40mm) and all other details remain unchanged from the Daytona models of recent years, making this 2013 edition a proper novelty that reminds us of the Everose version in 2009, which was also offered with bracelet. Rolex confirms that it has not introduced any specific anniversary cues here such as design elements in green, as it has been known to do for proper anniversary models. As you might imagine, an all-platinum watch is quite hefty; Rolex tells us that the watch weighs approximately 280 grams or more than a quarter of a kilogram. In relatively accessible terms, that is more than a quarter pounder from McDonald's.

Daytona 1

Daytona 2



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