Michael Kors leads brand strategy and marketing initiatives in 2013


Michael Kors has emerged as one of the top leading high-fashion maisons in brand strategy and marketing initiatives in 2013. According to Google’s Zeitgeist 2013 report, Michael Kors is the second most searched for high-fashion brand of the year. It has climbed up two spots from its number four spot on the same list in 2012. It is also one of only two maisons that remained on the list of top-searched high-fashion brands from 2012.

Adding to its triumph on Google’s Zeitgeist 2013, Michael Kors has also been named as the top fashion brand on social media for 2013 by social media analyst, Starcount. Michael Kors came up tops amid competitors like Chanel, Louis Vuitton and Burberry. Starcount highlighted Michael Kors’ partnership with Instagram in the innovative launch of Instagram ads, and noted the expansion of the brand’s total social audience across all platforms by nearly seven million.

The final jewel on Michael Kors’ crown was added when Sydney Finkelstein, professor of strategy and leadership at Dartmouth’s Tuck School of Business, named the company’s Chairman and CEO, John D. Idol, to be one of the top CEOs of the year – citing Michael Kors’ world-class strategic marketing. The professor ranked John D. Idol number four, following Jeff Bezos from Amazon, Akio Toyoda from Toyota and Pony Ma from Tencent.

“As a company, we believe that this dynamic and integrated approach to marketing will better inform, engage, educate and inspire our customers as we continue to grow our brand awareness globally…It’s very exciting to see our efforts succeed and our successes acknowledged. I’m extremely proud of the teams that we have in place – we set high targets for 2013 and we achieved our goals. Now, we’re looking forward to keeping our momentum going.” said Idol.

Michael Kors Leads Brand Strategy And Marketing Initiatives In 2013 1

John D. Idol

Michael Kors

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