Farewell: Kering announces departure of Gucci's CEO and Creative Director


Kering has announced that the CEO of Gucci, Patrizio di Marco, will leave the company on January 1, 2015. He will be succeeded by Marco Bizzarri. As newly appointed Gucci CEO, Marco Bizzarri will report directly to François-Henri Pinault, Chairman and CEO of Kering. The Creative Director of Gucci, Frida Giannini, will also leave her position at the end of February 2015. She will show her final Fall/Winter 2015-2016 womenswear collection for Gucci on February 25, 2015. The new Creative Director for Gucci has yet to announced.

Patrizio di Marco has been with Kering for more than 13 years. He joined the Group in 2001 as CEO of Bottega Veneta. He brilliantly re-launched the brand, building one of the most impressive success stories of the decade in the industry and laying down the foundation for the strong momentum that Bottega Veneta still enjoys today.

“I truly enjoyed working with Patrizio over those years...His strategic vision, passion, dedication and charisma were key to bring Gucci where it is today. I want to warmly thank him and wish him the very best in his future endeavors.” said François-Henri Pinault, Chairman and CEO of Kering.

Frida Giannini has been with the Kering Group and Gucci for over 12 years. She first joined Gucci in 2002, assuming the role of Head of Design for Leather Goods from 2004 and adding the responsibility of Head of Design for Women’s Ready-to-Wear from 2005. In 2006, she was appointed as sole Creative Director of the Florentine House. From the onset, while pushing the brand towards its fashion side, Frida Giannini gave new life to the iconic signs of the House, bringing the heritage of Gucci into the present and the future.

“I would like to thank Frida for her extraordinary passion, dedication and contribution to the Gucci brand. She has been the sole Creative director of Gucci for close to a decade. This is a remarkable accomplishment, considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time." said François-Henri Pinault about Frida.

The reasons for which the Gucci power couple is leaving are a tad sketchy. Though The Telegraph reckons that the "sacking" is due to the " falling sales and lukewarm reviews of the label’s most recent collections".


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