Audi returns as Tony Stark's vehicle of choice in Marvel's Avengers: Age of Ultron


The upcoming Avengers: Age of Ultron will feature the redesigned Audi R8, 2015 TTS and 2015 A3 Cabriolet. The all-new 2nd generation R8 and 3rd generation TTS have, like the Avengers themselves, become icons in popular culture.  The R8, which made its initial debut in Iron Man, returns as an even more powerful supercar, while the iconic Audi TTS will make its big screen debut as a completely redesigned coupe.

As part of the partnership, Audi will release exclusive pieces of digital content. Available now on Audi’s exclusive Avengers: Age of Ultron website, fans can view an extended online video. In addition, Audi is collaborating with Marvel’s comic book creator Stan Lee to deliver fans a comedic digital short closer to film’s release. The original video will be distributed on the Audi brand's YouTube channel.

“After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8…Having been part of the character’s storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel’s Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation.” said Loren Angelo, Director of Marketing, Audi of America.

Back on the big screen, Audi is a familiar brand to this franchise’s eager audience. Audi maintains a vigorous profile in the film and TV industries, and characters like Tony Stark highlight the incomparable technology, performance, and design of these celebrated Audi vehicles. Audi vehicles have been prominently featured across Marvel’s Iron Man instalments with the Audi R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.

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