It's Personal: Burberry Monogramming Service

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Say you have gotten yourself a cashmere scarf from the Burberry Heritage Collection…that’s warrant enough to count yourself amongst the ranks of the fashion elite. However if you’re not satisfied with the fact that a few others might probably have the same exact iconic scarf as you, Burberry has got you covered. With the Burberry Monogramming Service, the British fashion house goes the extra mile to truly personalise your Burberry product. The Burberry monogramming service allows for personalisation of the Burberry icons including the new My Burberry fragrance for women, the iconic Burberry heritage cashmere scarves for men, women and children as well as the latest women’s mega check poncho, with up to three initials in the Burberry font.

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The Autumn/Winter 2015 runway Fringe scarf and the Scottish-woven heritage cashmere scarves in the iconic Burberry check and in camel, parade red, stone and charcoal, are available for monogramming with the embroidery of up to three initials. The latest Burberry mega check poncho, crafted in Scotland from wool and cashmere and is also available to be embroidered with up to three initials in house check and dark grey check.

Aside from fabrics, customers are also able to engrave their 90ml My Burberry bottle with up to three initials through an innovative monogramming service available on Burberry.com and selected Burberry and partner stores – the 90ml My Burberry bottle can be engraved in store for immediate collection.

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The new timeless fragrance for women is the ultimate expression of the brand’s past, present and future, and stars British models Cara Delevingne and Kate Moss in the campaign which launched in September 2014. The glass bottle features a hand-tied ribbon knot made from English-woven gabardine honouring the trench coat fabric, and a horn-effect cap reminiscent of the buttons.

Burberry.com offers a new innovative functionality available for all personalised items, allowing customers to preview the monogramming of their desired initials in real time. Moreover, the Collect-in-Store service allows for monogrammed items to be ordered online at Burberry.com or in person through iPads carried by sales associates for unlimited access to worldwide stock. The personalized item will be ready for collection in store in 48 hours.

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