Cash & Rocket Tour 2015: 70 women in luxury cars

The Coca Cola London Eye plays host to the launch of the Cash & Rocket Tour 2015. The tour is sponsored by Valentino and Aston Martin and lasts for four days from May 15-19. VIPs in attendance will include Valentino’s Co-Creative Director Maria Grazia Chiuri, model and actress Selita Ebanks, and many others, including the likes of Jodie Kidd, Chloe Green, Ashley Graham, Arizona Muse, and mother and daughter team Jo and Leah Wood. Other celebrities joining along the tour include Hollywood Superstar Michelle Rodriguez who will start the tour in Paris, fundraising for the globally renowned initiative.

On the start of the tour, onlookers will have the opportunity to witness 70 women from the worlds of fashion, media, music, art, entertainment and business gathered in a unique display to celebrate the launch of the women-only car tour. The seventy women will be arriving on a traditional red London bus and will be posing for photos next to the cars. They will then tour around central London landmarks including Trafalgar Square, Hyde Park Corner and Oxford Street as they spread the message. The tour will continue from London, travelling to Paris, Lyon, on to Milan and then finally arrive in Cannes.

Throughout the day there will be a full display of twenty supercars which will be uniformly colored in bright red and sport the names of the tour’s partners: Valentino, Aston Martin, McArthur Glen, Chopard, Maserati, Samsung, The Dorchester & Dorchester Collection, Stylebop, Vault Couture and VITAVIVA. The luxury cars will be offloaded from a car transporter in the early morning and then expertly lined up next to each other in front of the iconic London landmark.

“It has taken a year to bring these women together and to organize this event, I cannot think of a better place to kick off the 2015 tour than the unique location that is The Coca Cola London Eye” commented Cash & Rocket Tour founder and CEO Julie Brangstrup.

In celebration of the tour, Valentino design directors Grazia Chiuri and Pierpaolo Piccioli are partnering with Aston Martin to create a unique Vanquish sports car through its Q by Aston Martin bespoke service. The exclusive sports car features the Valentino Camouflage livery and is further embellished with the brand’s iconic studs. The car will be auctioned during the Cash & Rocket opening Gala Dinner this Thursday in London, with proceeds donated to the charities involved.

 

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