DFS Unveils New Wines & Spirits Flagship Store at Changi Airport T3

 

DFS Group, the world’s leading travel retailer, has opened its spectacular new wines and spirits flagship duplex store – the first of its kind in the world – at Singapore’s Changi Airport Terminal 3. At 11,400 square feet across two floors, the store is DFS Group’s largest single retail space for wines, spirits and tobacco. Designed by Masamichi Katayama, the award-winning interior designer and founder of design firm Wonderwall, the store showcases the retailer’s full assortment of wines, spirits and tobacco in a visually dramatic store environment and façade inspired by flowing water and undulating shapes.

Amongst the store’s most innovative features are expanded common areas designed especially for lifestyle and cultural experiences. This includes a Raffles Long Bar – in collaboration with one of Singapore’s most historical landmarks, the Raffles Hotel –the ground-floor atrium tasting bars,and a private lounge. The Long Bar will serve its famed cocktail invention, the original Singapore Sling. These common areas also provide space for guided tastings and a monthly program of exciting and interactive activities, featuring master classes for cocktail mixology, bartending and hosting at home. 

In the new duplex store, DFS also introduces Changi’s first branded boutiques for wines and spirits, situated on the second floor. Nine brands – Absolut, Dom Pérignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell, and Penfolds – will showcase their heritage and their finest products within individually-designed boutiques, from the travel trunk-inspired Johnnie Walker House to the Glenfiddich boutique’scellar and cask design. The store will also host visits from master distillers, blenders and brand ambassadors throughout the year, and unveil worldwide product launches for these nine brands.

DFS’ LOYAL T customers can access The Lounge by DFS for an elevated shopping experience. From private viewings to new personal shopping across all product categories of DFS, Changi Airport stores customers will be treated to a highly personalized level of service.

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