Virtual Reality Theme Park: China to open L.I.V.E. Centre


After more than three successful decades spent developing theme parks such as Universal Studios, Landmark Entertainment Group has decided to explore how virtual reality can be used to augment traditional theme park or museum experiences. Its plan is to create a virtual reality theme park in China, where the success of the 2010 Shanghai Expo proved that there’s an enormous consumer base waiting to be entertained.

L.I.V.E. Centre, which stands for Landmark Interactive Virtual Experience, will feature an interactive museum, a virtual zoo and aquarium, a digital art gallery, a live entertainment area, an immersive movie theatre and, of course, themed retail experiences. The park’s content draws inspiration from a mix of Chinese and Western history and culture, and about 30 percent of this will be virtual reality, accessed by wearing a VR headset.

In order to turn the ambitious L.I.V.E. Centre into a reality, the group has partnered several government-backed Chinese investors, and the project is estimated to cost around US$200 million. As to the location, they are looking at cities like Xi’an, Chengdu and Wuhan. If things proceed according to plan, they expect to break ground within the next 12 months, and the park will be open to the public in the summer of 2017.


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