Gravity gym: Singapore's new luxury fitness centre

 

Located at the brand-new Capitagreen office tower in Market Street, the S$9.5million investment by UK-based Fitness First hopes to be the place to work out for senior executives and professionals seeking a health club that offers a “private intimate personal experience”, according to a statement by its Asia CEO, Simon Flint.

In a matter of seconds, the private express elevator whisks you to the sanctuary on the 38th floor. As the doors open, you take sight of a lobby lined with moon white antico and nero marquina marble. Clustered in the middle of the swanky space are a dozen British-designed leather-and-walnut chairs with matching wood-topped tables. Next to the bar stocked with complimentary gourmet coffee and tea, a smartly dressed receptionist awaits your arrival.

All these come at a hefty price: Gravity is asking for a S$3,000 one-time joining fee, with S$600 monthly payments thereafter. Membership is capped at under a thousand to keep things exclusive. The sum is not inconsiderable even for the wealthy banker, considering memberships at regular Fitness First outlets ring up about S$150 per month and subscriptions at upmarket hotel gyms such as those at the Grand Hyatt or the Fullerton being twice of that.

But more than just a private space, Gravity has another proposition to justify its fees, something Flint calls its “holistic wellness experience”. Before lifting the first dumbbell, a newcomer must go through a battery of tests, starting with a physical examination by an in-house doctor and culminating in a few hours of wellness coaching with one of the six certified fitness coaches. Additionally, a nutritionist is on call to customise a course of vitamins, although an initial one-month supply of three-in-ones comes inclusive.

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