The Man Behind Hip Singapore Hangouts Like Loof & Tanjong Beach Club

man-singapore-loof-tanjong-beach-club.jpg

Ten years ago, The White Rabbit was a derelict church in Dempsey. Loof was a forgotten rooftop on the top of Odeon Towers, and Tanjong Beach Club? Well, who would have thought of bringing the flash of Miami beach culture, paired with the boho cool of Brooklyn, to Singapore?

The powerhouse behind all three, The Lo & Behold Group (TLBG), was also a mere concept waiting to be hatched in the mind of co-founder and managing director Wee Teng Wen. Today, the Group, which celebrated its 10th anniversary last month, has become a stalwart on the lifestyle scene: It’s where the kids want to work, who the tenant landlords court when they want to turn around a space, and, of course, the name tied to a string of venues that have, time and again, nailed the zeitgeist.

You may also like: This Cocktail Costs £8,888 and It’s Not On The Menu

Its beginnings can be traced to a meeting of serendipity and foresight. “There was no clear vision of starting a group and owning multiple venues. It was very pure and simple. I was shopping one day at Bras Basah next to Odeon Towers, and I crossed over and took the lift up to the third floor. There was a truly stunning rooftop that was unused. It had Chjimes on one side, and Raffles Hotel on the other. I fell in love with the space,” shares Wee. “It was completely vacant and begging to be brought to life. That feeling is something that continues to tug at me – seeing a space and bringing it to life.”

Within eight months, the space had metamorphosised into Loof, Singapore’s first standalone rooftop bar. Within the next six, it broke even (if you want a gauge of how long this takes the average bar, take that figure and triple it). The name was a tongue-in-cheek take on the Singlish mispronunciation of the word “roof”, while the menu glistened with mischievous cocktail names such as Steady Pomme Pi Pi – a play on the French word for apple, and the Singlish slang for the ability to remain cool under pressure.

Read the full story at Female.

You may also like: Ladies Gourmet Night Comes to Mitzo

Man Singapore Loof Tanjong Beach Club 1

Loading...

Copyright © www.luxury-insider.com
Luxury-insider.com is part of the SPH Magazines Luxury Network