Mulberry Celebrates Lunar New Year With Lucky Draw and More

British luxury brand Mulberry is going red this festive season in light of the approaching Lunar New Year. To celebrate, the house has created their interpretation of the iconic ang pows (red packets), reminiscent of their croc leathers. The limited edition red packets are handed out in all Mulberry stores in light of the Lunar New Year tradition.

But that’s not all. Mulberry's iconic bags, wallets and purses are also in line with the festivities, making a gorgeous entrance in a rich red. The deep embossed croc leather pieces are the perfect treats for Chinese New Year, if not just a usual pop of color for that bold and sexy edge to your outfit. The Maison’s popular Mini Lily bag, Continental Wallet and French Purse are reinvented with a sumptuous red, with the croc leather giving it a little bit of attitude.

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The house is also making its social media presence known: on WeChat, Mulberry’s New Year Quiz is a fun and fashionable survey of which iconic Mulberry bag suits your character. Participants can share their perfect bag match on social media, which is revealed beneath a traditional paper cut art GIF. There will also be a lucky draw for quiz participants, who stand a chance to win Mulberry’s Bayswater Clutch wallet in Fiery Spritz, which is a perfectly elegant mini bag for those glam evenings.

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