Diageo Reserve Appoints The World's First “Cocktailian”

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Diageo Reserve, the luxury portfolio of Diageo, has just announced the creation of a new Global Cocktailian role – the first of its type in the industry – in order to forge more meaningful relationships between the Reserve business and the wider luxury industry. The role will be filled by award-winning mixologist from Canada, educator and industry advocate, Lauren Mote. Announcing the appointment, Cristina Diezhandino, Managing Director Diageo Reserve, said the role of Global Cocktailian was a significant appointment for the business and a step forward in placing Reserve brands into culture and lifestyle through knowledge, passion and storytelling.

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"Diageo Reserve was founded on breaking new ground and is globally recognised as a benchmark in the luxury industry. Therefore we need to be at the forefront of trends – transcending the drinks category to draw learnings from other categories in order to deliver our vision of making luxury experiences available, accessible and aspirational to everyone," Diezhandino said.

Diageo Reserve focuses on the global luxury opportunity and brings together brands built on strong legacy, craftsmanship and authenticity. Its award-winning portfolio includes Johnnie Walker Blue Label, Cîroc, Don Julio, Bulleit, Tanqueray No. Ten, Ketel One, Zacapa and a fine collection of Single Malts.

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Speaking of her new role, Lauren Mote said: "Having won the 2015 World Class Bartender of the Year National Final in Canada, I'm hugely passionate about the role this program plays in heroing the craft of bartending and great drinks - so I'm really looking forward to taking a greater advocacy role. But more widely, I am looking forward immensely to working with the Diageo Reserve community and other industry pioneers to help create luxury drinking experiences for consumers."

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