Apple to Develop Own GPU, Ends Long-Standing Partnership


Apple will be gaining more control over the hardware of its products as it marks the end of a longstanding partnership with Imagination Technologies. According to a press statement, Imagination said that Apple plans to replace its PowerVR GPU, found in both the iPhone and iPad, with a customized GPU of its own. The next 15 – 24 months will also mark the cessation of Apple using Imagination intellectual property (IP) for GPU.

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Imagination - Apple has used Imagination’s technology and intellectual property for many years. It has formed the basis of Graphics Processor Units (“GPUs”) in Apple’s phones, tablets, iPods, TVs and watches. Apple has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology.

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By revealing the iPhone maker's plans publicly, Imagination is setting itself up for a potential patent battle. It is confident that Apple will face extreme challenges in developing its own GPU without infringing on its IP.

No matter how things go from here, Imagination will ultimately be at the losing end as the bulk of its revenue is dependent on Apple. Its share price has plunged 69% since this news surfaced.

Story originally appeared on Hardwarezone.

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