Leica Unveils Limited Edition MP 240 “Marina Bay Sands”


Leica Camera Asia Pacific has unveiled a limited edition Leica MP 240 “Marina Bay Sands” to commemorate its latest concept store at The Shoppes at Marina Bay Sands. Its latest and fourth concept store in Singapore, which spans 948 square-foot, boasts a customized inbuilt studio to  showcase its latest models and imaging equipment.

A silhouette of the iconic Marina Bay Sands skyline is etched on the body of the limited edition camera, with a symbol of a lion on the lens hood. Only 18 units worldwide are exclusively available at the new store.

Wrapped in silver leatherette with a distinct dot structure, the leather exterior makes a fitting contrast to the all-silver Leica Summilux-M with a 1:1.4/35mm ASPH lens.

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Additionally, stunning images captured by the global Leica community of the Marina Bay Sands will be exhibited at the store, along with various engagement programs, talks and product testing sessions hosted by Leica. The initiative is specially designed for both professionals and enthusiasts.

The brand will also introduce a new customer loyalty program for its Singapore customers, allowing for various benefits.

“Leica Store Singapore at Marina Bay Sands creates a different experience for Leica fans and enthusiasts,” says Sunil Kaul, Managing Director of Leica Camera Asia Pacific. “With a complete showcase of Leica products in an inspired setting, it is perfect for Leica fans, professional photographers and new Leica lovers to exchange conversations and indulge their fascination with photography.”

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